01

Discovery

For · Kate Strongworld

The Clarity Code

a whole map of you — your blueprint for living by design.

Kate Strongworld — My Strong World
The Challenge

Simplify and streamline the creation of a Clarity Code so that coaching clients can easily go through the process of the assessments and start to minimize the manual processes, so that Kate can streamline the creation of the Clarity Code and support more customers concurrently, as well as provide an elevated experience for her coaching clients.

Mission

Help people truly know themselves — their energy, their patterns, how they make decisions — so they can act from that clarity instead of seeking it from someone else. And give Kate an interactive tool her clients can return to, not a one-time download.

Short-term goals

Streamline the process from initiation to a finished Clarity Code without requiring Kate to shepherd every step. Make the process simple and intuitive so that coaching clients can walk through the assessment process with enthusiasm and excitement, while still allowing Kate a coach view throughout the process so she can engage at the right moments.

Long-term goals

Build a living personal OS that allows users to implement their Clarity Code in all aspects of their life, including more detailed integration with the medicine practice, integrating with coach shared notes and guidance, and sticky features such as personalized meditations, daily prompts, and the ability to ask my Clarity Code for personal and specific information.

Explore the blueprint
Discovery Synthesis

A synthesis of what we heard, what the product needs to do, and where we deliberately drew lines.

Mission

Help people truly know themselves — their energy, their patterns, how they make decisions — so they can act from that clarity instead of seeking it from someone else. And give Kate an interactive tool her clients can return to, not a one-time download.

The Problem

Long assessments kill the magic. People drop before the first reveal. Kate needs a rhythm — focal per screen, small wins, save & resume — so the report feels earned.

THE CLARITY CODE · 5 ASSESSMENTS THAT INTEGRATE

The signature framework — what every code is built from.

Energy
Life Path + Human Design

Generated from birth details. Life Path reveals the themes of your soul, while Human Design details how you are meant to make decisions.

Motivation
Enneagram (+ wing)

The most robust of the five. With approximately 150 questions, it also provides the most detailed personal insights.

Values
Personal · Family · Relationship · Business

The decision-making blueprint. A guided exercise, placed right after Motivation while engagement is high.

Work Skills
Visionary · Operator · Processor · Synergist

How a person leads, communicates, and works with others. Vendor name stays behind the scenes.

Strength
In-house, modeled on CliftonStrengths

The original hard constraint, now an in-house build currently being validated.

Order by design: Energy → Motivation → Values → Work Skills → Strength. The code also reads across four dimensions — Physical · Emotional · Spiritual · Mental.

Values

Reflective. Honest. Calm. No streak mechanics, no upsell mid-flow, no notification anxiety.

Goals

A V1 buyers actually finish — and a report Kate can grow into without re-platforming.

Success Metrics

≥70% completion · qualitative 'seen' moments · ≥40% return to re-read in 30 days.

Competitors

Personality apps (16Personalities, Truity) lean clinical. Astrology apps (Co-Star, Pattern) lean cryptic. We sit in between — warm and named.

Constraints

Mobile-first · single buyer (one-time purchase) · birth data sensitivity · Kate's voice everywhere.

Honest Gaps

No live coach in V1 · no peer comparison · Human Design depth limited to bodygraph + one taste reading.